Now that the dust has settled on the Alibaba IPO, we are not surprised to find the company sporting a ~$240 billion market cap, or Internet companies in Emerging Markets as a whole accounting for nearly $600 billion in total market cap.
But the bigger question remains: how much market cap will Internet companies in Emerging Markets create in the coming years?
One simple way to start answering this question is to look at how much market cap has been created by Internet companies in Developed Markets. Today, Internet companies in Developed Markets like the US account for ~$1.3 Trillion in public market cap. While it would be tempting to assume that Emerging Markets simply “catch up” to this over time and eventually get to $1.3 Trillion as well, this misses the bigger picture.
The bigger picture is this: over the next decade or so, Emerging Markets will account for 50% of the world’s GDP, 66% of the world’s growth in GDP, and 87% of the world’s population. So in all likelihood, Internet companies in Emerging Markets will account for a similar percentage of global Internet market cap over time as well, and grow to closer to ~$4-5 Trillion in market cap.